PPT Slide
Ignores the transition/gap between early market dominated by a few “visionary customers” to the mainstream market dominated by a large block of customers who are “pragmatist in orientation”
The relationship between early market and mainstream similar to difference between fad and trend.
If a value proposition can be is discovered that can predictable be delivered to a targetable set of customers at a reasonable price then a new mainstream market forms.
The technology adoption life cycle- model for acceptance of new products.
- The model describes the market penetration of any was technology product in terms of a progression in types of customers it attracts throughout its useful life.