The technology adoption life cycle

• technology is adopted/absorbed into community in stages corresponding to the psychological and sociological profiles of various segments.
  • This process can be defined as a continuum with definable stages each associated with a definable group, and each making up a predictable % of the whole.
  • Develop a high-tech market by working the curve left to right, i.e. focusing first on innovators - moving on to adopters using each “captured group” as reference base for marketing to the next.

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