3 The Chasm between early adopters and early majority

• The reason it goes missed with both groups is that the customer list and the size of the order book can look the same.
  • Fortune 500 - 2000 campaign feature in each segment.
• Early adopter buying “change agent” first in industry to adopt
  • get a jump ahead of competition.
• Some advantage - faster time to market - lower product costs
  • At first they will accept the bugs.
• By contrast the early majority want to buy a “productivity improvement” for existing operation.
  • Minimised the discontinuity with older ways - evolution not revolution
• Catch 22 only suitable reference for early majority and another member of the group.

Previous slide

Next slide

Back to first slide

View graphic version