1.1 Buying Behaviour
- Voice synthesis and voice recognition, interactive multimedia systems, neural networks
- Fewer requirements than any other group in the adoption profile.
- They want the truth, and without any tricks.
- Second, wherever possible, whenever they have a technical problem, they want access to the most technically knowledgeable person to answer it.
- Third, they want to be first to get the new stuff.
- Finally, they want everything cheap.
- Problem of perception - they think all technology should be free or available at cost.
- “Added-value” arguments. The key consequence here is, if it is their money, you have to make in available cheap, and if it is not, you have to make sure price is not their concern.