1.3 How to target them
- To reach technology enthusiasts, you need to place your message in one of their various haunts - computer bulletin boards, retail storefronts that cater specifically to the technical publications, technology conferences.
- Direct response advertising works well with this group, as the segment most likely to send for literature, demo, or whatever you offer.
- The other key to find the ones who are near or have access to the big boss.