The Dynamics of Early Markets
Problem number three:
- Marketing falls prey to the crack between the technology enthusiast and the visionary by failing to discover, or at least failing to articulate compelling application that provides the order-of-magnitude leap in benefits.
- The corrective responses here begins with re-evaluating what we have. If it is not, in fact, a breakthrough product, then it is not ever going to create an early market.
- Focus on one application