Conservatives
They must understand that conservatives do not have high aspirations about their high-tech investments and hence will not support high price margins.
Conservatives like to buy preassembled packages, everything bundled, at a heavily discounted price.
The products they understand best are those dedicated to a single function - word processors, calculators, copiers, and fax machines.
The conservative marketplace provides a great opportunity to take low-cost, trailing-edge technology components and repackage.