Marketing strategy for technology based firms

• Strategy

  • Focus support on confined market niche:
    • Simplifies the task
    • develop a solid reference base
    • internal procedures
    • documentation
    • Scares resources
    • market - best for message diffusion
    • ‘word of mouth’ strategy effective
  • Problem with implementation
    • Counter-intuitive to management of start-ups
    • sales driven instead of market driven

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