Step 1: The development of Sample Scenario ‘the data’
- Personal profile and job description
- Identify their technical resources
- “A day in the life of” before introduction
- Identify exact moment when product would be most beneficial
- Dilemma- the problem that will motivate you customer to buy the proposed product- compelling application
- A day in the life (after) revise the dramatisation illustrating how the proposed product solves the dilemma