The Value Triad
- If you change any element of the in the triad - you change the value proposition
- The triad is basis for evaluating any target market opportunity
- Apply characterisations and Prioritise opportunities based on most compelling reason to buy
- Given that product is generally fixed its the other 2 that must be manipulated
- Construct a 2 dimensional spreadsheet rows represent application
- column represent target customers
- intersection place a value proposition rating